In our profession, few things make us as proud as being able to say that what started with a professional collaboration ended in a great frienship. This is what happened with With Benny and, as he would say, we have come a long way together.
It all started when in 2011 he asked us to create a visual show for his Dj-set. We would have never thought that this would just be the beginning of a partnership that continues to this day. Benny Benassi and Friends is the annual party held in our hometown, Reggio Emilia. It took nearly two months to prepare the visual content for the show as developing the direction and content for the thwo-hour show was no small endeavour.
The next day, when we reached out for feedback, Benny just said: “Pack your bags, we’re off to Canada.” That started a succession of tours and dates around the world for 6 years, a unique experience on both a human and professional level.
In 2012 we were on Ultra UMC Miami and Electric Zoo main stage. We worked with Madonna’s team for the MDNA World Tour, with Benny opening in Abu Dhabi, Dallas and Washington. In the summer we did a show during the Indy 500 in Indianapolis.
In 2013 we were at Coachella. One of the most beautiful and majestic stages we have ever seen had been set up on the stage dedicated to dance music. Then we went on a long tour of Asia. In the summer we were at EDC Las Vegas main stage and several other Insomniac events. In September we organized a 3 week bus tour on the American West Coast. From Austin to Vancouver, for a total of 20 dates in 21 days.
2020 also saw the birth of the PANORAMA project.
A project aimed at supporting the tourism and live music industry, both affected by the Covid-19 epidemic.