Brand identity renewed for Richard Ginori, now Ginori 1735.

Richard Ginori has represented the highest expression of Italian excellence in high-quality artistic creation in pure porcelain since 1735 . The renown company from Sesto Fiorentino has announced that starting from September it will operate under a new name: Ginori 1735. Part of the Kering Group, the legend of Florentine porcelain has been operating continuously for 285 years producing porcelain tableware and other fine products for the house. Over the centuries, the atelier owed its fortune to illustrious names including Giovanni Gariboldi, Gio Ponti and more recently Alessandro Michele.

The company’s tale is entrusted to three videos directed by Framedealer, in which the trademark elegance and tradition associated with the Florentine brand emerge. The first video is dedicated to the history of the brand, the second to a postmodern vision of the iconic “Oriente Italiano” collection, the third tells the brand’s new vision, enclosed in the concept of daring grace. The journey ends on a laid table, where the designs on the porcelain detach from the plates and come to life in a sinuous flight.