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ITALY  – BENNY BENASSI

ITALY  – BENNY BENASSI

Panorama is a format created in partnership with Benny Benassi during the spring 2020 lockdowns, consisting in a series of virtual DJ-sets taking place in the most spectacular places of our nation. The first 4 episodes directed by FrameDealer took place at the Arena of Verona, on the Vernazza tower in Cinque Terre, in Venice and on the Dolomiti of Val Gardena. Since the Covid-19 epidemic started, tourism and live music are among the most affected business categories. Panorama’s goal is to tell stories about Italy and its beauties with music and images for those who can’t see them in person during these difficult times.

The episodes of Panorama are distributed directly on Benny Benassi’s social channels as well as those of some international festivals in which Benny often participates, including the Los Angeles based Insomniac and Freqways MDLbeast in the Middle East.

GIO PONTI MAGNIFIED LOGO
GIO PONTI MAGNIFIED LOGO

LOUVRE, PARIS – RICHARD GINORI

LOUVRE, PARIS – RICHARD GINORI

Gio Ponti Magnified is a 12-minute video installation created by Framedealer for Richard Ginori 1735 during Maison&Objet 2019.

By studying Gio Ponti’s original drawings created between 1923 and 1933, the period in which he helmed the creative direction of the renowned florentine house, we developed a story composed of 2D and 3D animations that outline a path in Ginori’s work.

The video was created at a 12k resolution in order to be mapped into a video installation consisting of 18 projectors in a single immersive projection inside the Hall des Marechaux, a 250 square meters area in the MAD Museum, inside the Louvre buildings in Paris.

MODENA, ITALY – CHAMPION – 100th ANNIVERSARY

MODENA, ITALY – CHAMPION – 100th ANNIVERSARY

To celebrate the 100th anniversary of Champions we have created a video installation on the 4 sides of the medieval courtyard of Palazzo di Pio in Carpi, where the European branch is based.

In the archives of what is the longest-running US university sportswear brand, we found original designs of the first sweatshirts, patents, newspaper clippings, photos and advertising campaigns for over 8 decades of sportswear. With this material we created 3D graphic animations to be projected on the courtyard structure, which gave life to a video mapping show presented during the centenary event.

CERSAIE, ITALY – ATTRACTIVE – FIANDRE CERAMICHE

CERSAIE, ITALY – ATTRACTIVE – FIANDRE CERAMICHE

During CERSAIE 2019, we created a 360 ° video installation in the new Graniti Fiandre showroom.

Inspired by the world’s first eco-active ceramic the video celebrates nature in all of its most unpredictable forms, surrounding and embracing the guests of the ATTRACTIVE event.

VALLI THEATRE – REGGIO EMILIA

VALLI THEATRE – REGGIO EMILIA

On the occasion of the Fotografia Europea 2015, Benny Benassi presented a completely new set of music and video mapping.

The façade of the Valli Theather, the symbolic historical building of Reggio Emilia, became the surface and setting for a video projection experiment animated by the sounds of the Reggio Emilia based DJ.

The main theme of Fotografia Europea 2015, Effetto Terra (earth effect), was the starting point for a multimedia work dedicated to the fragile aspects of our planet. Music and video blend together on the architecture of one of the most spectacular Italian theaters.