To celebrate the new collection, which once again sees the collaboration between Max&Co and artist Pietro Terzini, FrameDealer’s creativity was involved in the creation of the retail campaign video.
The urban, hip-hop-inspired video, shot in Reggio Emilia, features not only young athletes but also clothing designed by Max&Co and Terzini for the HERE WE GO AGAIN collection.
The final installation at the Max&Co Milan store
The shooting took place on the basketball courts at the Innovation Park in Reggio Emilia.
We filmed with two Sony Alpha VII3 cameras and a Sony FX6 with Prime lenses.
A GoPro was used for some POV shots and shots from the basket.
An FPV drone and a Mavic Pro were also used for the aerial shots.
