ATHLETAE GYMmetria is a collection of 6 hand-decorated handmade plates from the historic artisan workshop run by mother and daughters.
We narrated the collection in a three-minute video entirely mapped onto the plates, in which we enhance the fusion of athletic dynamism and geometric precision. The athlete’s bodies and the decorations on the ceramics merge in a symphony where matter and sound move in a kaleidoscopic 3D animation created by the beams of light that hit the plates.
The soundtrack and sound design are entrusted to the loyal duo Studio Gong, who once again managed to create the perfect atmosphere inside the projection room. Eligo studio oversaw the design and set-up of the Laboratorio Paravicini showroom, located in an historic courtyard in the heart of Milan.