Project Description

EVENT ROOM RUOTE DA SOGNO

RuoteDaSogno is a unique space in Reggio Emilia, which permanently houses a collection of over 600 vintage motorcycles and about a hundred classic cars of great value.


It is among the first players in the world for the sale of vintage motorcycles and an operator at the highest levels in the classic car sector.

But RuoteDaSogno is much more: Meetings, shows and private parties in a space of over 8,000 square meters perfectly equipped and completely configurable. A creative suggestion between food, entertainment and showbusiness.

We were lucky enough to be present from day one and see the birth of this reality up close. This allowed us to work on a space that is still being defined and to be able to have our say in the transformation of a car showroom into a sophisticated event space, restaurant and disco.

Above all, it allowed us to have freedom of action in designing the hall for events, conceived as a multifunctional environment managed by a single direction. We have created a 40sqm video mapping on the side wall, a high quality LED wall as the backwall of the event stage, an acoustic system and a lighting park that allows a very high level of design and customization of the different thematic areas of the event space.

A real multimedia container that envelops guests in an immersive sensorial experience between exhibitions, captivating shows, refined dishes and cars and motorbikes that have written the history of the 1900s.