Project Description

At the CERSAIE 2019 expo, we presented a 360° video installation in the new Graniti Fiandre showroom in Castellarano. The work celebrates nature in its most unpredictable forms. The goal is to make the viewer feel in a position of inferiority towards nature, almost as if crushed by its strength.

The size and projection surface were instrumental for the realization of this effect.

The event curated by Giovanni Rossi Studio and IKOS is inspired by ACTIVE, the first eco-active ceramic, of which Graniti Fiandre owns the patent. Attr-Active becomes a multisensory event, where nature’s physical elements, such as trees, bushes and shrubs, are mixed with the projections mapped on the showroom’s various structures.

This way we were able to customize an empty environment by creating an alteration of the space perceived by the audience. From jungle to forests and waterfalls, the space changes its look according to the key moments of the the evening.

In total, 13 projectors positioned on the ceiling of the showroom were used for a complete mapping of over 400 square meters.

A soundtrack was created by Giuseppe Cordaro – aka Mutus Sonus, renowned researcher of sounds and ambiences generated by nature itself.